Are you an insurance agent looking to grow your business and get more sales leads? Have you built a website to showcase your insurance products but unsure how to utilize it? Then, you need to keep reading this blog because I will show you how to develop online sales funnel for insurance agents.
Step 1 – Attract
The first thing that you need to do when developing your online sales funnel is to attract potential customers. In this case, you need to get people to visit your website, your social media channels, and make sure that they are aware of your business. Once you get visitors to your online website, you need to make them communicate with you. This means that your website or social media needs to have a good call-to-action that is relatable for your audience.
Some great strategies that you can implement in this step are the implementation of content marketing, running ads, or SEO building.
Step 2 – Nurture
The next step that you need to do is to nurture any contacts that you already have in your sales funnel. These contacts can be your website visitors that have shown some interest in purchasing your insurance, or your current customers that might have future needs to purchase additional insurance programs. In this step, it is important for you to build a relationship with your audience. Even better, try to build a long-term relationship and make them loyal to your business!
Let’s say you are a home security insurance provider and you have a great blog about home improvement. The next step that you need to do to attract your blog visitors and turn them into home security leads is to have a contact form where they can fill in to request more information about your products. Without the form, you will not be able to build any relationship with your blog visitors, and your online presence will not be effective.
Step 3 – Convert
Now that you have been able to attract and nurture your audience in your online sales funnel, the third step is to convert them into insurance leads for agents of your organization. Although it is expected for a customer to go throw each step from attract to convert, it is also normal if you found a customer that will go straight to convert phase from attract phase. If you found this type of customer, you may consider yourself lucky.
If you have some potential target audience in this step, you can use targeted email campaigns to make them purchase your insurance products. With a targeted email campaign, you can get exclusive health leads, if you are in the health insurance business, or other insurance leads that is relevant for your business.
Those are the fundamental steps that you need to take to get more sales. By now I hope you already have a clearer strategy to grow your insurance business. If you have more questions, I’ll be happy to answer them in the comment box!
Leadhustler 